Home Sports WHO, Russia launch new campaign for football World Cup 2018

WHO, Russia launch new campaign for football World Cup 2018

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A new video campaign has been launched targeting football fans on the occasion of the World Cup 2018 next month to promote healthier and more active lives.

The series of videos have been produced jointly by WHO, Russia’s Ministry of Health and the 2018 World Cup Russia Local Organising Committee.

It is one of many joint activities that will be implemented around the month long World Cup starting from 14th of next month.

The campaign consists of 3 videos, each tackling key health risk issues of Tobacco use, excessive salt consumption and physical inactivity.

The WHO video says tobacco use is one of the most damaging lifestyle choices and is currently responsible for 16 per cent of all deaths in adults over 30 in the European region.

The second video propagates that one can significantly reduce risk of developing non-communicable diseases by eating salt upto 5 grams or less in a day.

Third video emphasises that 150 minutes of moderate or 75 minutes of vigorous physical activity per week can enhance well-being.

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