The India Post today released a Commemorative Postage Stamp on Coffee as a Fragrance Stamp in Bengaluru today. Releasing the stamp, Union Minister of State for Commerce and Industry Nirmala Sitharaman said such cross coordination between the Coffee and Postal Departments would go a long way in promoting coffee for which India was known as a major producer of specialised flavours of the beverage bean.
She expressed happiness over coffee growing extending to non-traditional areas like Araku in Andhra Pradesh, parts of hilly Odisha and other places in North India. Ms Sitharaman thanked the department of Posts for releasing the stamp and printing one lakh stamps in the denomination of Rs 100.
She urged the Coffee Board to brand the Indian coffee in the lines of tribals in Araku who had opened sleek outlets in Paris and garnered much wanted attention for the Indian Coffee.
Speaking on the occasion Union Minister of State for Communication and Railways Manoj Sinha said coffee was gaining in its popularity in India and it needs better boost to help growers and the industry. ”Coffee promotes friendship and brings smile in the faces of people.
The commemorative stamp will help coffee get a better place in the minds of Indians,” he added. Fragrance Stamps, first day covers and brochures will be available for sale at Bengaluru GPO, Mysuru, Mangaluru and Belgaum Philately Bureaus and other head post offices in the state from today. Shri B.S.Yeddyurappa, MP, Smt. Shobha Khrandlaje, MP, Mr Vasumitra, Member (PSI), Post services Board, Mr Rajendra Kumar, Postmaster General, South Karnataka region, Mr L K Dash,Director of Postal services were present at the function.