The controversial UK marketing analytics firm Cambridge Analytica, which has been at the heart of the Facebook data scandal, has announced to cease all its operations immediately and filing for insolvency in Britain and the United States.
This decision comes less than two months after the firm and Facebook became embroiled in a data-harvesting scandal that compromised the personal information of up to 87 million people. Cambridge Analytica, in a statement yesterday said, the siege of media coverage driven away virtually all its customers and suppliers.
As a result, it is determined that it is no longer viable to continue operating the business. Cambridge Analytica, also said, its British parent firm SCL Elections Ltd is to shutting down immediately.
The firm is currently facing allegations of improper use of data on 87 million Facebook users which was hired by President Donald Trump’s 2016 US election campaign.
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