Information and Broadcasting Minister M Venkaiah Naidu today said Cinema in India is a religion and has established itself as powerful medium of communication influencing people’s behaviour and societal norms.
He was speaking to reporters in New Delhi after receiving the report of jury members of 64th National Film awards. Mr Naidu said, about 1700 to 1800 movies are produced in a year in the country which is constantly growing over the years. He said, regional cinema has evolved to the extent of becoming a natural competitor to Bollywood.
The Minister said films like Baahubali has shown the potential of technology and animation in the film sector. Mr Naidu said, his Ministry has already started the process for establishing a National Centre for Excellence in the Animation and Visual Graphics.
The National Film awards instituted in 1954 has established itself as the premier film awards honouring the best talent in the Film industry. The awards also provide platform to showcase the composite and rich culture of India through medium of Cinema.